Brand Design for Seattle Good Business Network Passport Series
Seattle Explored is a new brand created under the Seattle Good Business Network nonprofit, designed to encourage both locals and visitors to explore the hidden gems of Seattle’s small businesses. The brand serves as the umbrella for a variety of "passports" that guide users to unique, off-the-beaten-path experiences throughout the city. These passports aim to connect people with local businesses while fostering a deeper sense of community and support for Seattle's vibrant entrepreneurial spirit.
The brand design and concept draws inspiration from the bold, glowing neon signs that light up the city’s streets and storefronts, creating a visual representation of Seattle’s distinct energy. The brand combines the dynamic, directional imagery of arrows with the vibrant glow of neon to symbolize the sense of adventure, discovery, and the thrill of uncovering hidden local treasures. This modern, urban aesthetic celebrates the energy of Seattle’s nightlife and small business community, inviting people to explore the city's lesser-known destinations with excitement and curiosity.
