Upland Original is an e-commerce brand dedicated to offering high-quality, curated gear designed to get you off your phone and into nature. Focused on the outdoor enthusiast, Upland Original caters to hunters, hikers, campers, and anglers with premium products that elevate the outdoor experience.

The brand distinguishes itself with a bold use of red—a color rarely seen in the outdoor market, which is typically dominated by earthy greens and browns. This unconventional color choice embodies the energy and excitement of venturing outdoors, capturing the adventurous spirit of its target audience.

Deliverables:

• Full Branding Suite

• Tagline and story narrative

• Brand Photography Art Direction & Library

• E-Commerce site build out

• Social set up and templates

• Packaging

• Brand merch design