The Private Label Chocolate packaging design system for PCC Community Markets was created to support 12 SKUs across three cocoa pureness levels and four unique flavors, all made with locally sourced ingredients. The design had to align with PCC’s Private Label Design Guides and Brand Guidelines, differentiating each product through color (based on cocoa percentage) and custom illustrations that highlight local ingredients. Collaborating with PCC’s Quality Standards Manager, we moved away from the private label’s traditional white packaging to kraft paper, emphasizing recyclability. The result is a packaging system that reflects PCC’s commitment to quality, community, and environmental responsibility.