While there are other local grocers in Seattle and the PNW, PCC has a uniquely own-able story in its offerings and deep-rooted relationships with Northwest farmers and makers. The marketing team was tasked to develop an in-store & digital campaign that would showcase the co-op’s commitment to the community and it’s locally grown roots.
This campaign created a sense of exploration and whimsy while positioning PCC as a Pacific Northwest Wonderland. It visually celebrates the vastness of the Northwest’s bounty in which PCC gathers for you with the use of arrows, maps, pins and other directional elements in design.
Role: Senior Graphic Designer
Lead design & strategy under the Creative Director through collaborating with design team, copy team and merchandising teams to build out campaign from concept to implementation across all platforms.
Nowhere but the Northwest Campaign
PCC Community Markets
Custom In-Store Deliverables
for all 14 locations:
Endcap Signage
Producer Profile Signs
Sign-backers
Window Clings
Pin-Pad Backers
Exterior Signage
Barrel Bag Custom Run
Tote Bag Merch
Tabletop Banners
Worked with each department team to create store implementation guide & kit
Other Deliverables:
Homepage Takeover
Paid Social Ads
Paid digital Ads
Organic Social Campaign posts and stories
4 Out-of-Home display ads
Email Campaign design & strategy
