NTAP is a scientific research accelerator whose mission is to find therapies for neurofibromatosis (NF1), one of the most common rare diseases, affecting 1 in 3,000 people. But their brand identity and website were passive tools that failed to communicate the importance scope and opportunity of their work. 

The new brand identity centers on the theme of collaboration, using visual "building blocks" to represent the cooperative effort required in scientific research. An energetic complementary color palette reflects the fast-paced acceleration of NTAP’s mission, while a system of seamless patterns adds depth and texture to the brand. These patterns symbolize key qualities of NTAP: pathways and flowing information, precision, data efficiency, energy, and community collaboration. The result is a cohesive visual identity that empowers NTAP to communicate the critical importance of their work in a way that is both engaging and impactful.